Journalists are at their most persistent during a crisis meaning your organisation’s response will come under intense scrutiny.
Your ability to act swiftly, demonstrate empathy and explain what you’re doing are critical to how you are perceived in the short-term and the long-term impact on your organisation’s reputation.
This workshop covers what to expect from the media during a crisis and gives you the tools to handle it.
You’ll learn:
- What journalists seek during a crisis and how they’ll behave.
- Ways to predict their questions.
- What to do when journalists call / media arrive on-site.
- The four stages of a crisis and how to deal with them.
- How to write an initial statement.
- How to construct empathic, succinct, jargon-free messages.
- The perils of negative language.
- How to perform at media conferences.
- Ways to handle difficult questions with integrity and grace.
- Techniques for dealing with hostility.
- Dos and don’ts when dealing with the media.
Participants put their skills to the test in a series of practice interviews / media conferences with a working journalist, all of which are filmed.
Portions are then played back with constructive feedback given by both the trainer and journalist.
Participants put their skills to the test in a series of practice interviews / media conferences with a working journalist, all of which are filmed.
Portions are then played back with constructive feedback given by both the trainer and journalist.
